01 Starting point
Wehry has built furniture in its own joinery since 1990, and since 2003 the focus has been high-quality bookshelves — usually made to measure: the customer's dimensions, the wood of their choice, plus doors, drawers, book steps or ladders. A product like that cannot be sold as a fixed article list, because every shelf only takes shape through the customer's input.
At the same time nobody should be forced to configure: whoever wants a proven size wants to order it directly. The site has to carry both routes — guided made-to-measure and a classic purchase — and open a short line to the workshop for unusual rooms.
02 Solution
The site is built in WordPress with WooCommerce. The configurator routes are the heart of it: base configurators lead from the type of wood — fourteen to choose from, more on request — through the choice between solid wood and real-wood veneer to a shelf in proven grid sizes.
For everything beyond the grid there is the custom configurator: width, height and depth freely selectable, down to the inner compartments, plus doors, drawers and back panels — eight guided steps from the desired dimensions to a piece that can be ordered. Whoever prefers to draw uploads a sketch through the enquiry form; advice is also given by phone and WhatsApp.
Alongside it stands the shop with prefabricated shelves in fixed sizes and woods, with prices and stated delivery times. Operation, updates and backups can sit with one team here, on a current WordPress, hosted on our own servers in Germany.
03 Result
Made-to-measure has become orderable online, not just enquirable: the configurator turns the workshop's craft into selectable steps, and custom builds arrive as complete orders with all dimensions and fittings — instead of vague enquiries that first have to be sorted out by phone.
The proven sizes carry the day-to-day business: ready to order, dispatched from ten working days. And where a wish falls outside the grid, the sketch upload and WhatsApp advice lead to the workshop — no route by which a shelf finds its way to Wehry is closed off.