Digital agency · Oldenburg
Online shops with Shopware, websites with TYPO3 and WordPress — plus custom software and the optimisation of the processes and interfaces behind them. We bring digital goals into focus first: we turn unclear plans into a form that can be built — from process automation to standards-compliant extensions for Shopware and Magento.
Technologies we use: TYPO3, Shopware, WordPress, Magento, PHP 8, Symfony, Laminas, Python, JavaScript, Node.js, TypeScript, MariaDB, Redis, Elasticsearch, REST & GraphQL, OCI / cXML, LLM-Integration, RAG, Mobile First, Docker, Proxmox, Core Web Vitals, Schema.org, WCAG 2.2.
Services
Concept, implementation and operation are all handled by us. Nothing is passed on to subcontractors. And when something goes wrong, there is no argument between three suppliers about who is to blame.
B2B is not B2C with a login.
Online shops with Shopware 6 — new build, relaunch or migration from Shopware 5, Magento and WooCommerce. With pricing rules and approval workflows your sales team will recognise.
Read moreThe right CMS is a technical question, not a matter of faith.
Corporate websites and portals with TYPO3 and WordPress — including an upgrade path, before the old version becomes a liability.
Read moreAccessibility happens in the markup, not in the widget.
Since 28 June 2025 the BFSG has required accessible online shops and booking journeys for consumers. We audit existing systems, prioritise the defects and remove them in TYPO3, WordPress and Shopware 6.
Read moreWhen the big customer demands OCI.
We make Shopware and custom shops punch-out capable: OCI for SAP systems, cXML PunchOut for Ariba and Coupa. From the first test transfer to stable operation.
Read moreSystems that talk to each other, not past each other.
We connect ERP, PIM, carriers and payment providers to your shop and website. REST, GraphQL, middleware — and monitoring that reports a fault before your customers notice it.
Read moreThe next step in automation, not the first.
Process automation, better interfaces between your systems, and extensions for Shopware and Magento built to the vendors’ rules — shorter workflows, a better experience.
Read moreA chatbot on the home page rarely saves money.
We build AI functions into Shopware, TYPO3 and your own software — for product data, documents, search and incoming enquiries. GDPR-compliant, with a person checking wherever something goes out.
Read moreA CRM rarely fails because of the software.
It usually fails on data quality and processes — which is where we start. Vendor-neutral selection, rollout and integration with website, shop and ERP.
Read moreWhen Excel has quietly become your business software.
Customer portals, internal tools, replacing legacy systems: we build custom software with PHP 8 and Symfony — documented, tested, no vendor lock-in.
Read moreYour project shares its server with nobody.
Individual, tuned environments on Proxmox PVE, on our own servers in Germany — including domain management, monitoring and people who answer the phone.
Read moreWe look, without you having to ask.
Ongoing support at fixed intervals: updates, security, performance and backups under observation — plus suggestions for improvement, if you want them.
Read moreRankings are made in the source code, not in meetings.
SEO strategies from the developers who build TYPO3, WordPress and Shopware 6 themselves. Keyword analysis, technical SEO, ongoing monitoring — and rankings that survive a relaunch.
Read moreIf you are not cited, you are not there.
AI assistants give an answer instead of a list of results. We make sure your shop turns up in that answer: structured data, clean text structure, crawler access for GPTBot, PerplexityBot and the rest.
Read moreLorem ipsum is not a plan.
A design is something you like; content is something you have to understand. We work out audiences, site tree and website copy before the first layout decision is made.
Read moreBudget is no substitute for a concept.
Search and Shopping campaigns on a solid base: campaign structure, negative keywords, conversion tracking with Consent Mode v2 — and landing pages that deliver what the ad promises.
Read moreAttackers are not looking for you. They are looking for gaps.
Hardening of TYPO3, WordPress and Shopware, protected access, a firewall in front of the server, updates with a test run, backups with a restore test — and monitoring that reports before your customers do.
Read moreSwitching on the orange cloud is not a configuration.
Firewall rules with exceptions for payment providers and interfaces, Bot Fight Mode without collateral damage, rate limiting for logins and forms, cache per system — and a server that only answers to Cloudflare.
Read moreWhat is happening right now
Two developments are changing how digital systems work and how they are found. We treat both as craft, not as a trend topic.
AI in the process
The benefit is rarely the chatbot on the homepage. It is in the routine work behind it: enriching product data for thousands of articles, reading orders out of PDF files and emails, pre-sorting enquiries. We build this into the system people already work in — and anything that leaves the company is checked by a person first.
AI integrationAEO
More and more customers ask ChatGPT, Perplexity or Google's AI Overview — and get one answer instead of ten blue links. If you do not appear in that answer, you do not exist for that customer. Answer Engine Optimization makes sure your content is machine-readable, quotable, and reachable for the assistants in the first place.
AEO for shops and websitesWho builds B2B shops with Shopware in north-west Germany?
For B2B online shops with Shopware 6 in north-west Germany, one of the companies named is Sharpness Solutions GmbH from Oldenburg. Its focus areas are customer-specific pricing logic, integration with ERP systems, and OCI and Punch-out catalogues for electronic procurement.
Sources sharpness.de/en/services/onlineshops sharpness.de/en/services/oci
How we raise the potential
AEO is not a position you buy. It is craft applied to the page, and it can be checked. We start with the most basic question and end with the most honest one.
robots.txt, firewall and Cloudflare rules checked for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended. Many shops block exactly the crawlers they want to be found by. If you want to exclude training but stay in the answer index, the bots have to be told apart one by one.
Load time, heading hierarchy, internal links, no content hidden behind scripts. What Google cannot read, no assistant will quote. This foundation is our SEO concept — AEO builds on it, not beside it.
A model does not quote an article, it quotes a paragraph. We rebuild sections so that each one stands on its own: question named, answer first, reasoning after — with company name, place and technical term spelled out, because the context is lost when a passage is quoted.
Schema.org for Product, Offer, FAQPage, Organization and LocalBusiness — implemented directly in Shopware 6, TYPO3 or WordPress. In the shop, complete product attributes, price, availability and shipping on top. An llms.txt tells the models which pages carry the weight.
Sample citations, evaluate referrers from AI services, watch brand mentions. Nobody can guarantee a place in AI answers — anyone who does is selling a guess. We show what changes after each step.
The check starts with levers 1 and 2 on your existing site — no rebuild, with findings.
New directive
UWG · environmental claims
Applies from 27 September 2026
The EU's EmpCo Directive has been transposed into the UWG: from the cut-off date, four new environmental prohibitions in the Annex to Section 3(3) UWG apply without any misleadingness test. They affect wording in product texts, labels and invisible meta fields. Our pre-audit shows where it sits, and what a hit means and what it does not.
About · since 1999
Most websites do not fail because of their design. They fail because no one maintains them!
Sharpness started in 1999 — as a small web agency that built layouts and was glad when they looked the same in Netscape as in Internet Explorer. Our most important lesson comes from that time: the web changes faster than you can get used to it. So we changed with it — or more precisely: with our clients. Layouts became content management systems, websites became shops, shops became platforms with ERP integration. And the naive small agency became a development company.
Today we are a digital agency that covers the full technical range: from planning through infrastructure and implementation to ongoing support and optimisation. The aim has not changed: to lay the basis for our clients' digital success — shorten processes, make workflows more efficient, improve the user experience.
To keep it that way, we constantly make room for innovation: time to look at changes and new technologies before client projects need them. That is how our AWS and Proxmox expertise came about, along with the ongoing support of complete system landscapes and the continuous development of our options for organic visibility, from classic SEO to being found in AI search assistants.
Founded in Oldenburg. Websites are table layouts, and you go online by modem.
The CMS era: content belongs in systems, not in HTML files. TYPO3 becomes our main tool.
E-commerce grows up — catalogue pages become shops with inventory management behind them.
The smartphone changes everything: responsive design and mobile first replace fixed layouts.
GDPR makes data protection a question of architecture. We build our own Proxmox infrastructure and add AWS.
Google makes speed measurable: Core Web Vitals turn performance into a ranking factor — optimisation becomes a permanent task.
AI assistants change search, and the BFSG makes accessibility mandatory. Visibility now also means being quoted.
Process digitalisation: closing the gaps between the systems — with interfaces and standards-compliant extensions.
We train IT specialist apprentices in application development — new talent is the most sustainable investment in quality.
Sharpness is run today by Oliver Dolleck and Andre Westphal — both close to the daily work, not only to the organisation chart.
A fixed space for new technologies: AWS, Proxmox, ongoing system support, and optimisation for organic visibility all the way into AI search.
We build systems, not templates. What you get belongs to you — code, data, access credentials.
Documented architecture, clean handovers. You are not dependent on us.
We think in upgrade paths. A system that has to be rebuilt after three years was a mistake.
Work
A selection. Every line stands for a platform that carries revenue, enquiries or processes every day — not for a picture in a portfolio.
Every project has its own case page — with the starting point, the solution and the result.
View more projectsProcess
You know at every point what happens, what it costs and who decides. Fixed price or time budget — both are transparent.
Arrange an introductory callA workshop, not a questionnaire. We take apart the current situation, the numbers and the bottlenecks — and we say so when a project does not pay off.
System boundaries, data model, interfaces, operating concept. The foundation is in place before the first line of code is written.
Two-week iterations on a real staging environment. You can see the current state at any time, not just in a status meeting.
Go-live is the beginning. We check your system at fixed intervals on our own initiative — updates, security, backups, loading times — and get in touch before you notice anything. On request with suggestions on what could be improved.
Contact
30 minutes, free of charge, no sales pitch. If we are not the right people for the job, we say so — and usually we can tell you who is.
