An SEO strategy starts before the first line of copy
If you want to be found on Google, you first have to know what people search for. We analyse search volume, search intent and competition — and we also tell you which keywords are not worth the effort. An SEO strategy that tries to serve every query ends up serving none.
Structure follows analysis. Site architecture and URL structure decide whether Google understands your content and whether people find it. We plan both before the first page is built. Rebuilding later costs more than getting the structure right from the start.
Technical SEO from people who know the source code
Core Web Vitals, indexing, structured data, load time: these are not marketing topics, they are developer topics. We build TYPO3, WordPress and Shopware 6 ourselves, so we implement technical SEO directly in the system instead of writing tickets for someone else and waiting for them to act.
We also run the servers ourselves, in Germany. Load time is a ranking factor, and it is decided on the server, not in the editorial calendar. Caching with Redis, clean database queries, lean templates: a lot of what others sell as an SEO measure is plain craft to us.
Plan the content, measure the results
A strategy without content stays a spreadsheet. The content planning therefore happens in our content strategy service: which topics carry weight, which formats fit, in which order things are published. The website copy is written there — the SEO strategy supplies the frame and the priorities.
Then the real work starts. We track rankings, indexing status and Search Console data continuously and report what moves — including the months when little does. We do not guarantee first place. Anyone who does either does not know Google or does not know you well enough.
SEO in a relaunch: rankings are capital
The worst SEO damage rarely comes from bad copy. It comes from a relaunch without a plan. New URLs, no redirects — and visibility built over years is gone. Before every relaunch we draw up a complete redirect plan: record the old URLs, define the 301 redirects, then check crawling and indexing against them after go-live.
That applies to the corporate site as much as to the shop. The larger the system, the more expensive the mistake — and the more it matters that planning and implementation stay in the same hands.